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Smartwatches Are a Great Idea — Except for the ‘Smart’ and ‘Watch’ Parts

Tech

So help me, I want to be excited about smart watches. I like watches. I like new categories of gadgets. And I believe, instinctively, that there must be some way to build a device you strap to your wrist that has a shot at making life better for hundreds of millions of people.

I’ve got plenty of company: Take a look at this Google Trends chart, which shows how interest in the term “smartwatch” has bounded upwards since 2010.

But whenever I sit down and think about whether smartwatches are ready to become a major tech category–as I did today when reading about Sony’s upcoming SmartWatch 2, arriving in September–I conclude that the category is nowhere near ready to become the next breakout hit. I can’t even confidently say that I think it’ll ever be ready for mass consumption.

Here’s why:

The technology isn’t ready. What you really…

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Digg Reader Is Now Open

TechCrunch

[tc_5min code=”517833185″]

Exactly one week before Google Reader shuts down entirely, Digg has opened up access to the Digg Reader beta. To celebrate this momentous occasion, we sat down with General Manager Jake Levine and President Andrew McLaughlin to discuss the details of the product, as well as the long-term roadmap.

Digg now has two main products, which reach entirely different content consumers. Digg is a passive-consumption experience — you head over to Digg.com and check out 50-80 of the biggest stories of the day with no work required on your part. With Digg Reader, the company is going after power consumers who don’t mind putting in a little effort to build their feeds.

But Digg and Digg Reader are only pieces of a larger puzzle, McLaughlin explained to me. Eventually, the data sourced from Digg Reader will allow for a consumption experience with all the personalization and customization of…

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