Google Analytics announce the launch of its streamline user experience
Google Analytics have announced the launch of a dramatically streamlined user experience for managing Google Analytics administrative setting. Over the coming weeks, you’ll see all major settings accessible from a new landing page. Settings are organised into columns corresponding to the most prominent objects in Analytics, for example accounts, properties, and views. I’ll be keeping an eye out for this in our Google Analytics account.
Google Analytics are in the process of rolling out their Attribution Model Comparison Tool
After several months of testing, Google Analytics will be rolling out their Attribution Model Comparison Tool. This tool will allow you to build, customise, and compare models, and you’ll gain insight into the impact of your various marketing programs as they work together to drive conversions.
Find out more about the tool, here: http://analytics.blogspot.co.uk/2013/06/full-credit-measurement-attribution.html