The behavior of Internet users has changed, which makes the evolution of how content is searched and ultimately presented inevitable. The questions that you have been wondering are how and when this will happen. Though the answer to the first question is more difficult to explain, the answer to the second is simple – now.
To understand the need for collaboration between SEO and content marketing, you must recall why these are important tools in the first place. In his eBook, “Why Search Engine Optimization is Dying and the 21 New Rules of Content Marketing for 2013 and Beyond”, Randy Milanovic, Principle at KAYAK Online Marketing, discusses the impacts and failures of SEO. In reference to the conception of search optimization, Milanovic writes:
“Although most of us take Google and the other search engines for granted now, take a moment and consider why it is they even exist…
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