A URL to a web page or blog is what Social Security Number is to you; a unique identification. Google and other search engines use a lot of parameters to rank web pages, and the URL is primary. That is why an author or webmaster should pay enough attention to the URL of individual pages as well as the website’s URL structure.
When the website structure or URL of a web page or blog post is changed at a later point in time, it loses the advantage it has gained till now, if the change is not handled expertly. It is also very tedious to change a website link structure than to focus on the URL as and when you publish your pages. So employing caution and an expert right at the early stages of development is the way to do it.
Get combined SEO value of the www and…
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