Simply put, the more visitors you have on your website, the more opportunities you will have to make a sale. SEO is about increasing the number of visitors to your website.
SEO Basics for Beginners Part 1 of this blog looked at what Search Engine Optimisation (SEO) is and why it is essential in helping drive quality traffic to your website.
Part 2 looks at how to get started and the key marketing tools to use.
Where is a good place to start SEO?
We probably need to start by pointing out that there is no quick fix to SEO. It requires time and effort and needs to be looked at as an on-going, longterm marketing activity. However,“marketers who commit to the effort required in creating quality content can improve their SEO positions” (Kaci Bower, www.sherpablog.marketingsherpa.com)
We mentioned in Part 1 that successful SEO centres around creating fresh, relevant and authoritative content. So how do we go about…
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