Tom Krimitsos's Blog

Google’s recent algorithm update dramatically changed the SEO link building landscape. This time, content is once again king, identity and trust is key, and webmasters might not want the kinds of links they used to want. Many articles state that in a post Penguin and post Panda world, Google is gradually scrutinizing link spam profiles. Pursuing links from low quality websites is no longer the best practice today. The idea now is that if webmasters pursue links centered on an expected referral value, they will not worry about developing spammy link profiles. This is completely logical and is not nearly disputable as it may seem. However, some people would want to clarify the new link building small businesses might perceive as a detrimental way to build links.

The written articles about the new SEO link building for the most part are for the SEO Companies working with medium to large-scale…

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