5 Benefits of Dynamic Search Ads

Dynamic Search Ads (DSA) are one of the most under-utilized and under-appreciated campaign types in Google AdWords. Designed to cover the promotion of products and services on your website without extensive keyword maintenance, DSA is a great solution for the marketer on the go. Learn some of the main benefits of using Dynamic Search Ads and contact your MoreVisibility Strategist if you would like to complement your current search efforts with this highly-efficient campaign-type!

  1. Save Time: So long are the days of having to map out keywords to ads to landing pages. By simply selecting the pages on your website that you want to promote, AdWords does the hard work of keyword selection and headline generating.
  2. Show relevant headlines: When a user’s search is relevant to the page you want to promote, AdWords will dynamically generate a headline using keywords from both the search and your landing page. This results in a very relevant headline likely to increase overall CTR and quality score.
  3. Constant, automatic updates to your ad copy: AdWords will regularly crawl your website for additions and changes in the content. This keeps ad copy fresh and relevant to your landing pages.
  4. Campaign control: Ads can be shown based on a variety of targeting options. You can target all pages of your website, specific pages using titles or strings of text within the URL, pages containing certain words and the newly added option of a page feed. A page feed is a spreadsheet containing the URLs you would like to focus targeting on. You can target the entire feed, or just parts of it. For example, adding a label to pages with “High ROI” will allow you to promote pages with that label only.
  5. Expand your search reach: Keywords can only capture so much. By targeting pages of your website, you achieve reach beyond the keywords that you bid on, resulting in more traffic to your website.


Pro tip:

  1. Combine Dynamic Search Ads (DSA) with Remarketing Lists for Search Ads (RLSA): Looking to test Dynamic Search Ads but are unsure of expanding your reach to new users and searches? Try combing DSA with RLSA. This will allow you to get in front of your target audiences as they search for content you wish to promote that perhaps your current keywords aren’t covering.

Dynamic Search Ads


Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey

Google is Cooler Than Apple, Microsoft, and Facebook — According to Google Survey

Google is lit, fam! At least according to a survey commissioned by Google, titled “It’s Lit”, which the company says is a guide to what today’s US teens think is cool.

Today’s teens, otherwise known as Gen Z, apparently think Google is very cool. In a list of top 10 brands it ranked third behind YouTube (which Google owns) and Netflix. Another Google brand also made the list, which you’ll see in the full top 10 list below:

  1. YouTube
  2. Netflix
  3. Google
  4. Xbox
  5. Oreo
  6. GoPro
  7. PlayStation
  8. Doritos
  9. Nike
  10. Chrome

Apple, which is the world’s most valuable brand, didn’t quite crack the top 10. Neither did any of Google’s main competitors. The big G is miles ahead in terms of coolness factor with today’s teens.

Why does any of this matter? Google says Gen Z is the most informed and connected generation yet, representing more than a quarter of the US population with an estimated purchasing power of $200B annually (factoring in parental influence).

”Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard.”

By association, search is also cool. To Gen Z, Google is synonymous with search, which the company says is part of what makes it cool.

”To teens, Google means having all the information you could ever need at your fingertips, which is remarkable. Teens also think Google is cool because it is popular (search engine), innovative (self driving cars, glass), creative (Google Doodles and easter eggs) and has good values.”

As the survey concludes, one of the main reasons why Google is held is such high esteem with today’s teens could be because they never knew the world before internet. Since the day they were born, everything they’ve ever needed has always been one click away.

Google commissioned 3 research studies in the United States to gather the data for this survey. The studies polled US teens ages 13–17, as well as US millennials ages 18–25, between May 2016 and July 2016.

 source:  https://www.searchenginejournal.com/google-cooler-apple-microsoft-facebook-according-google-survey/193503/